July Chapter Meeting

July 25, 2018
9:15 AM - 11:30 AM
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Pappadeaux at La Cantera
15715 I-10
San Antonio, TX 78257

Media Training

Ben Lewis, Director of Public Relations - Financial Planning Association (FPA)

NOTE THE TIME CHANGE:  This program will start with breakfast - Registration opens at 9:30am!

CE Hours: No CE available for this program

Ben Lewis, Director of Public Relations at the Financial Planning Association (FPA). With more than 20 years of public relations experience in financial services, non-profit, and government, Ben Lewis is able to use his experiences in helping FPA members learn how they can build long-lasting relationships with journalists.

Prior to becoming the Director of Public Relations for FPA, Ben consulted for dozens of advisers and organizations across the country.

He is also author of Perfecting The Pitch: Creating Publicity Through Media Rapport, which was released in 2007.

This is a 2-part program starting with breakfast at Pappadeaux-La Cantera. Ben will present "Let's Get Social" and "Boosting Your Media Visability"

Let's Get Social - Based largely on joint research on social media and thought leadership by FPA and LinkedIn, this brief presentation highlights some of the key findings from the research and the tips and tactics planners are using today to engage in social media for their businesses. Facebook, LinkedIn and Twitter shouldn't be a mystery for planners today. This presentation will provide you with some easily implementable tactics that will jump start your use of social media in your business.

Boosting Your Media Visibility - Over the past two years, more than 2,400 reporter queries from CNBC, MONEY, CNN, Wall Street Journal, USA Today and many other national media outlets have been sent to CFP professional FPA members participating in the system! This session will touch on:
- Necessary skills required to engage journalists and provide an overview of FPA MediaSource
- How best to respond to reporter queries while communicating your ideas
- What to do with the coverage you receive

Registration Deadline: Monday, July 23


$25.00 FPA Members

$40.00 Guests/Non-Members

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